important instructions

3625 words 15 pages
Lovely Professional University, Punjab
Course Code

Course Title

Course Planner

Lectures

MGT203

ESSENTIALS OF MARKETING

15845::Pardeep Bawa

Course Category

Tutorials Practicals Credits

Courses with conceptual focus

4.0

TextBooks
Sr No

Title

Author

Edition

Year

Publisher Name

T-1

Marketing

Paul Baines, Chris Fill,
Kelly Page and Piyush K.
Sinha

1st

2013

Oxford Higher Education

Author

Edition

Year

Publisher Name

Reference Books
Sr No

Title

R-1

Principles of Marketing Management: Philip Kotler, Gary
13th
South Asian Perspective
Armstrong, Prafulla Y
Agnihotri, Ehsan Ul Haque

2009

Pearson

R-2

Marketing Management : Global
Perspective
…show more content…
marketing environment for decision making Students shall be able Discussion to develop an insight to analyze external business environment to take critical business decisions Lecture 6

The Marketing Environment
(Understanding the Performance
Environment)

T-1:Chapter 2

Lecture explains about significance of analyzing micro or performance environment for decision making Students shall be able Discussion to develop an insight to analyze micro or performance business environment to take critical business decisions Lecture 7

Marketing Research(Introduction to Marketing Research)

T-1:Chapter 4

Lecture explains about detailed marketing research process

Students shall be able to design, develop and execute research projects to solve a specific marketing problem Discussion

Marketing Research(Marketing
Research Process)

T-1:Chapter 4

Lecture explains about detailed marketing research process

Students shall be able to design, develop and execute research projects to solve a specific marketing problem Case Study

Marketing Research(Marketing
Information System)

T-1:Chapter 4

Lecture explains about marketing information system as an aid to managers for decision making Students shall be able to take decisions to solve a specific marketing problem using decision support system of marketing information system

Problem Solving

Lecture 8

OR-2

Week 3

Marketing

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