Health Campaigns to Use to Explain Models of Behaviour Change

2608 words 11 pages
Health Campaigns to Use to Explain Models of Behaviour Change

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.

For a health educator to carry out their role effectively, they should understand the complicated processes which may influence an individual to change their behaviour.

The theory of reasoned action
This theory gives an outline that looks at the attitudes which strengthen behaviours. It suggests that the most significant cause of an
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The individual may not be successful with stopping smoking on this occasion, they may relapse and start smoking again, so they might have to go through the process many times before they completely stop smoking.

The link below is to an online version of the Change4Life health education campaign: An individual may follow the advice that the Change4Life health education campaign provides, if they are overweight. The campaign tries to encourage individuals to become more active, eat healthier, drink less alcohol etc. to prevent individuals from becoming seriously overweight, which can increase individuals chances of getting heart disease, type 2 diabetes mellitus and some cancers etc.
The Change4Life health education campaign uses the theory of reasoned action model of behaviour change.
If an individual who is may be overweight sees the Change4Life campaign they may realise the harm that being overweight can cause and they might realise that if they follow the advice of Change4Life it might have positive effects. If the person does believe that by following the advice given by the Change4Life campaign it will result in positive outcomes, for example their weight reduces, their fitness levels improve, the chances of them developing conditions like heart disease, type 2 diabetes mellitus and cancers decrease etc. they may


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