Assigment

8334 words 34 pages
Assessment Materials BSBMKG515A Conduct a Marketing Audit
To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached.    Task 1. Marketing Plan Review Task 2. Conduct a Marketing Audit Task 3. Knowledge Test

If this is a group assignment each member of your group must complete a separate cover sheet and submit it with their own copy of this assignment.
Before submitting your work you must complete this panel. By signing you agree that: (1) this is my own original work done by myself, or in collaboration with other members of my group; (2) it is ready to be assessed; (3) I have acknowledged all sources where appropriate
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ASSESSOR COMMENTS

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RESULT DATE ASSESSOR NAME

COMPETENT

NOT YET COMPETENT



RESUBMITTED & COMPETENT

SIGNATURE

ILSC Business College

BSBMKG515A V1 July 2013 Page 6 of 37

TASK 3 MARKING GUIDE
Performance indicators Did the candidate Answer all questions and address all of the requirements specified in the Assessment Task? Satisfactory Yes No

ASSESSOR COMMENTS

--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

RESULT DATE ASSESSOR NAME

COMPETENT

NOT YET COMPETENT



RESUBMITTED & COMPETENT

SIGNATURE

ILSC Business College

BSBMKG515A V1 July 2013 Page 7 of 37

Task 1 Performance objective

Marketing Plan Review

For this assessment candidates are required to review a provided case study marketing plan (found in

Appendix 1) and design a plan to audit the marketing activities of the

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