Ms. Laura Alderson, Instructor of Management
University of Memphis
Morgan D. Parks
November 22, 2011
President William Jefferson Clinton, the 42nd President of the United States is a prime example of what it means to be an effective speaker. Although George H.W. Bush and Bob Dole were highly qualified opponents in the 1992 and 1996 elections, it was Clinton’s presentation skills and ability to work an audience that earned him his back-to-back terms in office. President Clinton “owned the room” from the beginning of his first presidential debate. Upon being asked his first question, Clinton walked up to the lady seeking answers, squared his shoulders toward her, looked her straight …show more content…
An effective presentation should not sound scripted. Writing out the presentation is okay, but the speaker must then fight the temptation to read it word for word. The written word does not flow nor does it have the same approach as the spoken word. If a presenter feels obligated to write out his or her presentation and follow scripts, then he or she should be sure to lose the official tone and write in the manner that he or she speaks (Koegel, 2007, p. 122).
Understand the Audience
An effective speaker is one who can connect with his or her audience. According to Koegel (2007), understanding the business, issues, and concerns of the audience is an excellent way to achieve this goal. Before pitching a sales presentation, a presenter should research and thoroughly understand his audience. There are a number of ways one can achieve this, such as researching the company’s website to understand a firm’s morals, beliefs and objectives or another option would be to speak with employees within the organization prior to a meeting. As you present, you should look for opportunities to add value. Researching and understanding your audience is imperative and can present opportunities in which value can be added. An organization is more likely to listen and do business with a speaker who has demonstrated his or her knowledge of the company