Coach Inc. Research Paper
Coach Incorporated Security Analysis Paper By: Kaylan Litteken
Finance 355: Investments
Coach Incorporated is a company established in 1941in Manhattan. Coach is in the fashion industry and this accessories manufacturer is one of the best known brands in North America. Coach was bought out by the Sara Lee Corporation in 1985 and started being publicly traded in 2000 on the New York Stock Exchange. Coach Incorporated prides it selves off of being one of the most dependable, unique, desirable, and fashionable brands in their industry. Coach has a disadvantage with its competition, being the only one publicly traded. It does not have access to the others financial records. Coach Incorporated likes to
…show more content…
Before joining Coach, Mr. Frankfort held positions in the public sector in New York City. He holds a Bachelor of Arts degree from Hunter College, and a MBA in Marketing from Columbia University. He also holds a spot on the Board of Overseers of Columbia’s Business School. Mr. Frankfort was recognized by Barron’s from 2005-2008 as one of 30 “Most Respected CEO’s” globally. ("Coach est. 1941," 2010) Having someone that has been in the same company for 33 years now running it, says wonders about Coach. Coach is a brand that sticks to what it knows and does not change something that is working for them. Just like their products, Coach’s president is what they seek in their mission of keeping everything classic. Next, is Reed Krakoff, the President, Executive Creative Director of Coach and has been employed at Coach since December 1996. He was initially hired as the Vice President and Executive Creative Director, but advanced to his current position just two and a half years later. Mr. Krakoff has a degree in Fashion Design from Parsons School of Design. Prior to Coach, Mr. Krakoff held various positions at Anne Klein, Ralph Lauren and other design houses. In 2007 Mr. Krakoff was elected vice president of the Council of Fashion Designers of America, and in 2001and 2004 he was awarded the honor of Accessories Designer of the Year. To this day Mr.