Strategic Management Analysis of Nike

2514 words 11 pages
Show More
NIKE

_______________
IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR STRATEGIC MANAGEMENT
_______________

BY:
Castronuevo, Jan Clark
Meer, Regginald
Young, Johnedel
Quintero, Arvin
Dioneda, Jefrick

September 18, 2009

Section 1 - Executive Summary
Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes. Their first year sales totaled around $8,000. It wasn’t until 1971 that BRS introduced the concept of the Greek winged Goddess of victory—Nike. In December 1980 we went public. Nike employs more than 33,000 people globally. Our Nike World …show more content…

The company aims to “lead in corporate citizenship through pro-active programs that reflect caring for the world family of Nike, our employees, our consumers, and those who provide services to Nike”
New Vision Statement Nike
To bring inspiration and innovation to every Nike consumer and to be the first choice of Sports apparel by providing quality products that will complement every consumer’s lifestyle. Competitive Profile Matrix (CPM) CRITICAL SUCCESS FACTORS | | Nike | Adidas | | Weight | Rating | Score | Rating | Score | 1 | 1 | Quality of the Product | .25 | 5 | 1.25 | 4 | 1 | 2 | 2 | Promotional Spending | .15 | 4 | .6 | 3 | .45 | 3 | 3 | Corporate Image | .20 | 4 | .8 | 4 | .80 | 4 | 4 | Technological Advantages | .15 | 5 | .75 | 4 | .60 | 5 | 5 | Market Share | .25 | 5 | 1.25 | 4 | 1 | | | Total | 1.00 | | 4.65 | | 3.85 |

External Factor Evaluation Matrix (EFE) KEY EXTERNAL FACTORS | FORCE | WT | RATING | WTD SCORE | EXTERNAL OPPORTUNITIES | | | | | 1. | Change in consumer lifestyles | Socio-cultural | .15 | 4 | .60 | 2. | Decrease in taxation. | Economic | .10 | 2 | .20 | 3. | Expansion for new Market (Geographically and its target market). | Economic | .08 | 1 | .80 | 4. | Changes in the view of athletic footwear/ clothing as fashion accessories. footwear/clothing as | Socio-cultural | .15 | 3 | .45 | 5. | Increase product line and services. | Economic | .02 | 1 |

Related

  • Nike Strategic Planning
    1778 words | 8 pages

    Strategic Planning Strategic planning is something the Nike has been something that Nike has put much more emphasis on during the last decade. They realize that by planning well, they can produce higher quality products while improving their bottom line. Nike’s Strategic Planning team establishes a strategic business planning process, authors our one and three year strategic and business plans, and leads transformational initiatives in collaboration with cross-functional teams. Strategic Planning….

    Show More
  • Nike, Inc. Strategic Case Study
    6076 words | 25 pages

    Table of Contents Executive Summary 4 1. Introduction 5 2. Strategic analysis 6 2.1 External analysis 6 2.1.1 PESTEL analysis 6 2.1.2 Porter’s Five 5 Forces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies 12….

    Show More
  • A001426205 Bellamy Charles STMK
    2972 words | 12 pages

    Student name: Charles Bellamy Course name: Masters of Business Administration Subject name: Strategic Marketing Subject facilitator: (not applicable for Distance Learning students) No. of pages: 9 Word count: 2,626 DECLARATION I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own….

    Show More
  • Why Nike Kicks Butt in Sustainability
    3009 words | 13 pages

    Nike has very strong leadership in the CSR function, and these leaders have the ear of the CEO and the attention of the heads of strategic business units. In the huge Nike campus, where over 7000 people are employed, the CSR department sits in the same building and on the same floor as the CEO’s suite. CSR staff also play a strong leadership….

    Show More
  • Operation Management of Nike
    2236 words | 9 pages

    Operation management Nike's Operations management concerned about forecasting, controlling, designing, operating, and scheduling business operations in the production of Nike foot ware. Its excellent management that has been developed and ameliorated during the long term operation has enabled that business operations to be efficient and at the same time using as few resources as required. It is also effective in terms of satisfying customer demands, and thus it has become one of the key issue….

    Show More
  • Nike Inc.: China
    5610 words | 23 pages

    TABLE OF CONTENTS Executive Summary ...………………………………………………………3 Section 1 | Introduction ...………………………………………………………………4 Section 2 | Differences in Nation Culture: the US and China ...……………………...5 Section 2.1 | Cultural Differences and Similarities ...…………………………….5 Section 3 | Competitors ...……………………………………………………………….9 Section 3.1 | Adidas ...……………………………………………........................9 Section 3.2 | Li Ning ...………………………………………………………….10 Section 3.3 | Current Positon….

    Show More
  • External and Internal Environments
    2921 words | 12 pages

    Introduction: In researching an industry for this assignment I chose the sporting goods industry that is a major industry with over $3 billion in sales per year. Within that industry I chose a company that I am familiar with “The Adidas Group.” The Adidas group is a publically traded company in Europe and with globalization it has increased its shares in the market. Adidas being traded on the European market is what we call an overnight stock. These stocks are traded at night here in the United….

    Show More
  • Describe the Methods Used to Calculate Value Added. How Does Value Added Contribute Towards Understanding the Connections Between the Business and Its Product Markets? Use Relevant Examples to Illustrate Points.
    1403 words | 6 pages

    Finally, an organisation obtains information, such as class management practice, through benchmarking. It is a technique allowing comparisons of companies of a same industry/sector to be made. The value added framework is one of the benchmarking techniques. Using such an analysis can identify different strategy and thus improve the market product of a business. For example, the French water EVIAN and CHRISTALINE come….

    Show More
  • Adidas Marketing Plan
    20780 words | 84 pages

    Adidas
has
been
around
since
1924
and
has
grown
to
be
one
of
the
top
companies
in
 providing
a
variety
of
high
quality
products
to
consumers
interested
in
sports.
It
is
 currently
the
number
two
brand
in
the
sporting
goods
industry,
trailing
its
main
 competitor
Nike.
Adidas
has
a
strong
focus
on
both
performance
and
style,
as
opposed
to
 Nike’s
more
pure
performance
emphasis.
Adidas
is
currently
surviving
in
its
market
but
 has
many
barriers
holding
it
back
from
becoming
a
more
dominant
and
thriving
company.….

    Show More
  • Nike Marketing Plan
    7620 words | 31 pages

    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P's of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business….

    Show More

Popular Essays