Business Plan: Progressive Consulting
What follows is a complete business plan for a hypothetical company. Please copy or save to your disk and use as an example in developing your own business plan.
If you would like to read a series of articles jump to Web Marketing . For additional business aids click on The Practical Tools of Consulting
1. 0 Executive Summary
Progressive Consulting will be formed as a consulting company specializing in marketing of high technology products in international markets. Its founders are former marketers of consulting services, personal computers, and market research, all in international markets. They are founding Progressive Consulting to formalize the consulting services they offer.
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3. Market research: group studies available to selected clients at $5,000 per unit. A group study is packaged and published, a complete study of a specific market, channel, or topic. Examples might be studies of developing consumer channels in Japan or Mexico, or implications of changing margins in software.
3. 2 Competitive Comparison
The competition comes in several forms:
1. The most significant competition is no consulting at all, companies choosing to do business development and channel development and market research in-house.
Their own managers do this on their own, as part of their regular business functions. Our key advantage in competition with in-house development is that managers are already overloaded with responsibilities, they don't have time for additional responsibilities in new market development or new channel development.
Also, Progressive can approach alliances, vendors,and channels on a confidential basis, gathering information and making initial contacts in ways that