Boutique Business Plan

2253 words 10 pages
SHRESHTA Your Dreams… Our Designs!!!

BUSINESS PLAN

CONTENTS Sl. No. | Particulars | Pg. No. | 123456789 | Introduction Mission, vision & Objectives Organizational structure Marketing mix * Product * Price * Place * PromotionSWOT analysis * Strengths * Weakness * Opportunities * ThreatsUnique Selling Proposition Legal formalities Financial plan Future plans | 1234810101116 |

INTRODUCTION
Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially. Fashion,
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* Usage of electronic media i.e. projection of the boutique through advertisement on television * Usage of e-commerce i.e. launching of website and advertising on web would be undertaken in future. * Word-of-Mouth: Friends and family of the owners and existing customers would spread awareness and hence Shreshta would gain reputation for its various offerings. * Providing special offers during wedding, festive and new academic seasons.

SWOT ANALYSIS
Strengths:
1. Shrestha with its huge product line provide different variety of designs in both clothing and accessories 2. As we have got good knowledge in fashion and trends, we can get good variety of products quickly. 3. Discounts will be provided to attract customers during financial meltdown. 4. Shrestha with its cozy ambience, make women feel comfortable.
Weakness:
1. As we are new to industry, when compared to rivals we do not have in-depth knowledge about market. 2. The expenses for advertising will be more to establish brand name. 3. Now day’s people have become more brand conscious, so it is very difficult to attract them.
Opportunities:
1. Clothing is a fast growing sector. So there is a large scope for expansion. 2. The need for clothes is the minimum requirement so there will be a large and growing customer base 3. High demand during

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