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1376 words 6 pages
Marketing Mix
Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are close to being the same thing. The 4 Ps of marketing mix are product, place, price, and promotion. Each component of the marketing mix has some type of importance and are given an equal abundance of importance. In the marketing mix the customer is the
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Last but not least, the promotion component of the marketing mix is the marketing communication; in other words, communicating about the product with the audience to create a positive image of the product and create a positive thought in the mind of the product. These 4 components of the marketing mix are considered the most important ingredients of a marketing plan, but there are other components (known as the seven P’s of marketing) which incorporate even more ingredients of a marketing plan. The marketing mix is used by all organizations, such as for example Apple Computer, Inc.
Apple, Inc. is a well-known organization in current day that is the leading supplier of digital music players, tablets, etc. Apple, Inc. was born initially under a different name in the 1970s, and has grown to be a large organization that earns millions of dollars in revenue each year. Apple, Inc. applied impeccable marketing with the use of the marketing mix to successfully create a reputation and place for itself in the industry of electronics.
Apple, Inc. applies the product component of the marketing mix through a variety of products and services it supplies. Apple, Inc. is best known for its iPod, iPhone, iPad and Mac series of products, but Apple, Inc. also offers services and products such as its Xserve, Xsan, MacOS X Ser, and MobleMe servers, Wi-Fi stations, iTunes, etc. Several years ago, Apple, Inc. only sold Macintosh computers. In a couple of years, Apple, Inc. has evolved

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