Swot Analysis of Intel

916 words 4 pages
The Intel Corporation

Introduction The main purpose of this case analysis is to find the issue and problem that Intel Corporation faced and how they improve their performance and solve problems. First, I will summarize the history of Intel Corporation. Second, to point out the challenge that Intel Corporation has. And, third, I will use SWOT analysis to analyze the internal strengths and weakness and external opportunities and threats of Intel Corporation. Eventually, I will give some recommendation.
History of Intel Corporation Intel Corporation is a leading microprocessor producer for personal computer (PC) in the world. Intel Corporation was formed by In 1968, Robert Noyce and Gordon Moore founded Intel
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Moreover, the majority of Intel’s business comes from Microprocessor which is very risky for Intel. As long as the demand drops dramatically, it will greatly harm for Intel.
Opportunities
1. Keep Innovative Competitive Advantage Technology Innovation is a key to success in rapid changing and highly competitive high tech industry. Keeps it pioneering introduction new product will develop the entry barriers and gain the competitive advantages.
2. Product Improvement Recently, Intel has launched it smart phone processor chip to compete with ARM face to face. Although, their chip works better than ARM, their chip cost more power than ARM. Therefore, it is a very good opportunity to grasp market share that if Intel improve their product based on their strong R&D.
Threats
1. Globally Downward of Consumer Purchasing Power Economic crisis will trigger the downward pressure on consumer purchasing ability. Laptop and personal computer is consumer product when the decreased personal income will affect the demand. Consequently, the decreased of the demand will lead to negative impact on Intel’s sales and profits.
2. The Fighting Campaign from Competitor Although Intel has become the biggest company, they still need to pay attention on their competitor-AMD. The decisions made by Intel are highly dependent upon the action of their rivals. Intel needs to

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