Swot Analysis of Hilton Hotel

2857 words 12 pages
COMPANY PROFILE

Hilton Worldwide

REFERENCE CODE: 4151A65F-399F-4CBE-A6F4-EB58D10CBA66
PUBLICATION DATE: 28 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Hilton Worldwide
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
SWOT Analysis.....................................................................................................4

Hilton Worldwide
© MarketLine

Page 2

Hilton Worldwide
Company Overview

COMPANY OVERVIEW
Hilton
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For instance, in the premium or luxury hotel segment, the company operates over 39 hotel proper ties through its brand Waldorf Astoria and Conrad. The company incurs a huge amount of cost ever y year to maintain these hotels and resorts, but with the current economic downturn, where in, customers are reducing their expenses on luxurious services, could hurt the company's premium hotel's segment.
Therefore, a high level of exposure towards the premium segment would increase the operating costs of the company which in turn negatively impacts the profitability.

Opportunities

Hilton Worldwide
© MarketLine

Page 5

Hilton Worldwide
SWOT Analysis

Strong growth in the hotel and motel industr y in emerging markets
The global lodging industry has seen remarkable growth from emerging markets like China and India over past few years. The GDP growth, economic prosperity and the rise in disposable income in these countries have contributed to the growth of lodging market. The GDP growth has increased the number of business travelers travelling within these countries while growth in disposable income have resulted in increased leisure travelers According to the MarketLine estimates, the Indian hotels and motels industry grew by 16.5% in 2010 to reach a value of $15.7 billion. In 2015, the Indian hotels and motels

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