Marketing Analysis of Four Seasons Hotels

3031 words 13 pages
Marketing Analysis:
Four Seasons Hotels and Resorts

Subject: 2012 Electif 136 : Marketing du luxe
Lecturer: RIOUX Christophe

Made by Erasmus student:
Valeria Grinevich

2013
Content

Introduction 2

History of Four Seasons Hotels and Resorts chain 3

Marketing Strategy Analysis 4

SWOT analysis 7

Target segments 7

Marketing Mix (4Ps) 8

Bibliography 11

Introduction

For my luxury brand marketing analysis I choosed the Four Season Hotels chain, as on my mind it is one of the most successful and well-known hotel chain, providing 5 star service all around the world.

Every hotel – is a masterpiece. You won’t find two similar hotels, as all of them are
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Four Seasons offers more of the world's most distinctive experiences with its residential program and hospitality service.

For instance: they cooperate with professional landscape architects and interior designers to create exclusive atmospheres where their hotels and resorts act as a centre of community activity; the deeply instilled Four Seasons culture is personified in its employees-people who share a single focus and are inspired to offer great service, besides personalized service, they have well-organized private and business facilities, from spa programs to cutting edge technology meeting packages.

Their aim is to bring a unique recognition to their customer perception for quality for both business and vacations. They are widely regarded as one of the most upper scale brand in the hospitality industry.
From the customer's behavior perspective, Four Seasons has earned their clients' trust via their reputation. They believe Four Season will provide a high quality service and a perfect residential experience based on the high quality of service in the hotels.

Four Seasons has chosen to specialize within the hospitality industry by offering only experiences of exceptional quality. The objective is to be recognized as the company that manages the finest hotels, resorts

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