Moto: Coming to America
The case "Moto: Coming to America" captures the essence of cultural differences between Japan and America. Moto, a project director of KKD (a Japanese auto parts supplier), was sent to America to decide which U.S contracting company to be used and check the price details. Before he went to America, a research on U.S building contractors had already finished by Moto’s company. The company found that Allmack is the best so Moto went to negotiate with the president of Allmack (Crowell).
Both Moto and Crowell are not familiar with each other’s culture. There are so many cultural and communication differences between them. As a result, a lot of misconceptions and problems generated …show more content…
A loss of face because of Crowell’s remarks about Allmack:
When Moto was talking about the history between KKD and Allmack, Crowell manifested his impatience and interrupted him by saying “we are the best in the business, ask anyone, we build the biggest and the best shopping malls in the country.” In Japan, interruption is regarded as an extreme rude behavior, Moto felt that Crowell did not respect KKD and Crowell’s