Marketing and Company

2345 words 10 pages
Company G

3-Year Marketing Plan

Assessment Code: MKT1

Student Name: Jaime Persinger

Student ID: 000209646

Date: 10/2/2012

Mentor Name: Indria Woods

Table of Contents

Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 5
Weaknesses 5
Opportunities 6
Threats 7
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 8
Marketing Strategies 8
Product Strategies 8
Price Strategies 8
Place Strategies 8
Promotion Strategies 8
Tactics and Action Plan 9
Product Action Plan 9
Price Action Plan 9
…show more content…
|STRENGTHS *indicates core competency |WEAKNESSES |
|Strength 1*Quality Products |Weakness 1 Economy |
|Strength 2*Relationships |Weakness 2 Substitutes |
|Strength 3 Recognition |Weakness 3 Production |
|OPPORTUNITIES |THREATS |
|Opportunity 1 Unique Features |Threat 1 Substitutes |
|Opportunity 2 Increase Market |Threat 2 Buyers |
|Opportunity 3 Widen Product Line |Threat 3 Competition |

Strengths

Quality Products

Company G produces top quality products to its consumers. The design team ensures that quality is the main priority when producing all products. This is the number one core

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