Marketing Strategy of Ford Motor Company

1146 words 5 pages
Marketing Strategy of Ford Motor Company

Ford Motor Company was built on superior products and that still exists today. They have an exceptional line of cars and trucks, which ranges from the Model-T to today’s Ford Focus and F-Series, the best selling car and truck in the world. Their current product line up is the strongest in their history and is still getting stronger. This year they added the new Ford Explorer, Thunderbird and Expedition in North America, Ford Fiesta in Europe, the new Lincoln Blackwood and Navigator, Land Rover Freelander and Range Rover, Jaguar X-Type, Aston Martin Vanquish, Mercury Mountaineer, and the Mazda Sport Wagon. These vehicles will help distinguish them from their competition.

All of their products
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Minority suppliers provide over 3.4 billion in good goods in services to Ford Motor Company. With these initiatives Ford is trying to enhance the diversity of their supply base.

BUILDING RELATIONSHIPS WITH DEALERS

There are more than 20,000 Ford dealerships worldwide. They introduced the Ford Blue Oval Certified, Lincoln Premier Experience, and Mercury Advantage in the United States that set standards for customer satisfaction in sales and services and then recognizes and rewards the dealers who achieve the standards. There was a recent dramatic increase of dealerships in North America that have been open on Saturdays

which is the busiest retail day of the week. They are also opening convenient Quick Lane and Quality Care service Centers across the U.S. Also every Ford Executive makes regular dealership visits and in turn allows them to come to the headquarters and follow the executives around so they can see company priorities at work and discuss related issues. Ford sees their dealers as being the medium through which they keep their customers.

BUILDING RELATIONSHIPS WITH SOCIETY

Ford sees that the processes used to create their products have an impact on the people and the environment. As with the case of the Firestone recall, where their engineers worked seven days a week to find the problem and then organized the Firestone tire recall campaign. Ford also made all

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