Restructuring the Marketing Function for Greater Efficiency

8874 words 36 pages
Restructuring the Marketing Function for Greater Efficiency

Word count: 5,910

Table of Contents Table of Contents 2 Executive Summary 4 Task 1 5 Identify the key challenges and issues that changes in the marketing environment pose for both the relationships within the marketing department and those with other departments. 5 Evaluate the effect of these relationships on marketing performance and so identify the implications for the current marketing team structure 5 Economic instability and increase of demand 5 Changes in technological knowledge within the market 6 Supplier price changes 7 London Olympics 2012 7 Task 2 9 Critically analyse the differences between management and leadership in relation to the
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The personal development of the Marketing Manager is outlined, with specific areas supporting the proposed restructure to improve the commercial, financial and people management skills – supporting the new brand forum, managing other department expectations and the up-skilling of other areas to become more automated.

Task 1
Identify the key challenges and issues that changes in the marketing environment pose for both the relationships within the marketing department and those with other departments.
Evaluate the effect of these relationships on marketing performance and so identify the implications for the current marketing team structure
There are a number of changes in the marketing environment that are posing as challenges for Company X, especially after significant business change. These include both internal and external factors and are discussed below:
Economic instability and increase of demand
Identify
Fears on the stability of the UK economy and increase in travel costs has increased the demand for organisations to be reducing travel and therefore lowering costs, improving their cash flow, allowing them to become more agile and stay profitable within unstable markets. This has helped support the consideration of cloud and hosted computing services as IT decision makers within organisations are met with the pressure to renew their hardware and IT systems and look into services that will help reduce travel costs. Such investments often require large

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