Market Opportunities in E-Commerce, South Africa

11771 words 48 pages
Market Research Report
Analysing Online Retail Possibilities
For South African Businesses

Prepared by
Asaad Manjoo

Chapter 1: Introduction 1.1 Aim of the research study 1.2 Problem Statement and Objectives 1.3 Literature study
…show more content…
1.2 Problem Statement and Objectives
Analysing Online Shopping Possibilities for South African Businesses
The number of homes and businesses that have access to the Internet in South Africa is increasing, and because of these new users that are able to access the Internet, there is now a greater number of potential clientele for businesses that have online shopping facilities. Businesses objectives are to achieve a profit through the sale of their product or service, and with this online market growing daily, businesses have to identify whether it is profitable to serve this potential market, and in so doing, need to identify the advantages and disadvantages of serving a consumer online, the demographics of their clientele, and whether consumers will purchase a good online as opposed to going to a local shopping mall and purchasing a product. This research report aims to identify whether there is an online market for businesses in South Africa and this will be done through the analysis of global online shops, consumer trends within South Africa and the advantages and disadvantages of purchasing a product or service online as versus purchasing one offline.


  • Comparative Analysis of South Africa and Nigeria
    1345 words | 6 pages
  • An Analysis of Benefit in Implementing Total Quality Management Into B2C E-Commerce.
    3534 words | 15 pages
  • E- Commerce
    867 words | 4 pages
  • Case: Anglo American Plc in South Africa (from Lesson 5)
    1821 words | 8 pages
  • Literature and South Africa
    6663 words | 27 pages
  • Impact of E-Commerce on Logistics and Transports
    3484 words | 14 pages
  • Governance Regulations Among Australia, South Africa, and United Kingdom
    1224 words | 5 pages
  • Global Prospects and Their Likely Impact on South Africa
    3297 words | 14 pages
  • Advantages and Disadvantages of E-Commerce
    1952 words | 8 pages
  • Case Study of Tencent’s E-Commerce Strategy
    1351 words | 6 pages