Dell Computer Corporation – Strategy and Challenges for the 21st Century

16122 words 65 pages
DELL COMPUTER CORPORATIION | Strategy and Challenges for the 21st Century | |

Table of Contents INTRODUCTION 4 1.1PC and Laptops – Cash Cow 6 1.2 Storage Solutions - Cash Cow 6 1.3 Servers and Networking - Cash Cows 7 1.4 Services - Dogs 7 1.5 Peripheral - Dogs...................................................................................................7 2. ANSOFF’S GROWTH MATRIX 8 2.1 Market Penetration ...............................................................................................9 2.2 Market Development..........................................................................................10 2.3 Product
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Furthermore, we will also examine the key Functional Strategies (Reference 9.0) such as the operational management strategies, marketing management strategies, human resource management strategies, research and development strategies, technological including information systems and financial management strategies.

To conclude, we will implement the Balanced Scorecard and Strategy Map (Reference 10.0) to enable DELL to sustain its core strengths and achieve its mid-term and long-term strategic goals and objectives. 1. THE BCG GROWTH SHARE MATRIX Source: BCG (2006). The Growth-Share Matrix. www.bcg.com [Accessed: September 20, 2006] Like many multi-national companies, DELL sells and markets different products and services. Therefore, it is important for DELL to ask itself how these products and services or Strategic Business Units should be managed in order to boost its overall performance and profitability. The BCG (Boston Consulting Group) Growth Share Matrix is a useful model for its portfolio analysis of its products and services or its Strategic Business Units. Each of the products/services or Strategic Business Units

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