Marketing Strategy for Blackberry

3568 words 15 pages
Objective Regain blackberries 20% lost market share, and improve overall net profit vs. last year by 13%
Offer the services that have already been introduced by competing company, and also work on providing customers with innovative applications Summary
Built to keep your business moving
Where multiple devices ownership models, applications and operating systems exist, BlackBerry® perfectly balances end user and corporate needs to keep your business moving.

Blackberry is a brand that was created by Research in Motion’s (RIM) Founder Mike Lazaridis in 1996, providing wireless web enabled devices across multiple networks. RIM is a Canadian based company founded in 1984 that formally worked
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Free The Children has taken the unique notion of “children helping children” to affect social change around the world. Its work has resulted in significant changes in two distinct areas, both of which BlackBerry is proud to support. The first and most direct is access to education. The second is an increased level of awareness and engagement that changes the way the youth who volunteer view themselves and the world around them—a mechanism for shaping the leaders of tomorrow.
Through domestic empowerment programs and leadership training, Free The Children inspires young people to become socially conscious global citizens as well as agents of change for their peers worldwide.

BlackBerry Build A Village Awards
Going into its second year, the BlackBerry Build A Village Awards program sent 50 students to India and Kenya in July and August 2012. These students helped provide access to basic needs in the context of Free The Children’s four pillars of community development: healthcare, water and sanitation, education, and alternative incomes. They also had the opportunity to see the development projects that last year’s award recipients completed, including the schools and classrooms that are now open and the water and sanitation stations which are so vital to improving quality of life in Eor Ewuaso, Kenya and Bagad, India.
The school that BlackBerry award


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