Macro & Micro Environment Analysis

3255 words 14 pages
JOHNSON & JOHNSON | | | Instructor’s Name : A. Srikanth | Study Title : Macro-Micro EnvironmentCourse Name :Marketing Management | | | SUBMITTED BY: | Khushboo KhandelwalPooja ChoudharyKaushal mahajan | Sumit gulatiSushan Sikka | 8/27/2010 | |


Special thanks are due to Lecturer, [Prof. A Srikanth] the Mentor of the project for guiding and correcting various documents of ours with attention and care. He has taken pain to go through the project and make necessary correction as and when needed.

We would also like to thank our
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It was only ten years later in 1957 that the company began to manufacture its own products in India.
 And today Johnson and Johnson India is one of the leading players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1,800.
 Johnson & Johnson India has gained a reputation for delivering high-quality products at competitive prices. Today J&J India is a household name with several popular brands like Band-Aid, J&J Baby Powder, Avucue Contact lenses and Prickly Heat Powder.

J&J India is considered one of the best places to work and has many achievements to its credit:
• J&J became the first company in India to successfully eliminate CFCs from its manufacturing operations that required the company to modify the sterilization processes at its Ethicon suture finishing plant.

• Johnson & Johnson Consumer Products was awarded “Six Sigma” by the Indian Statistical Institute and the National Institute of Quality & Reliability.

Vision and Mission

At Johnson & Johnson there is no mission statement that hangs on the wall. Instead, for more than 60 years, a simple, one-page document – Our Credo – has guided the actions in fulfilling the responsibilities to customers, employees and the community. The worldwide Family of Companies shares this value system in 36 languages spreading across Africa, Asia Pacific,


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