Marketing Principles

3138 words 13 pages
REGENT COLLEGE
BTEC Higher National Certificate in Business Assignment Brief

Unit Number: Unit Title:

4 Marketing Principles

BTEC Higher National Diploma in Business

Unit 4: Marketing Principles Assignment Cover Sheet

Assignment No:

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I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising.

Name:

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For example you may identify the strategies such as, Increase existing market share through market stimulation Increase existing market share through new product development Entering a new market through introducing existing product(s) to a new market Entering a new market through new product development

Focus on one of the objectives and develop a marketing plan. Provide a justification and an explanation with reasons for the chosen strategy. Your explanation should include,  how the product is going to be developed to sustain competitive advantage (LO 3.1)  how distribution is going to be arranged to provide customer convenience (LO 3.2)  how you would set the price of the product to reflect organisation’s objectives and marketing conditions (LO 3.3) Plan and recommend marketing mixes for the two different segments you have discussed in the Assignment 01. (LO 4.1) For the segments you have discussed above clearly explain the marketing mix with including the promotion element. You should discuss how the promotional activity is integrated to achieve marketing objective. (LO 3.4) Include an analysis into the additional elements of the extended marketing mix, providing your marketing plan (LO 3.5) To summarise your findings and recommendations,  Suggest a budget,

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