From an analytical prospective, explain how information systems relate to the way Zara runs its business. What types of systems are the most essential for this company in its current environment?
In this new era of globalization, the using of technology has been very common and can be conclude as part of human’s life. In order to survive in today’s challenging business world, every organization has to be confronted with highly competitive pressure to bring out more effectiveness and efficiency when running a business. This case study is about Zara, large international fashion company which known as one of the survivors by successfully overcome the business pressure by implementing new technology system.
Zara is known as …show more content…
Decision Support Systems (DSS) is being used when non-routine problems occurs. For example, it helps finding solution for problems that are special and unpredictable. For Zara case, they have lots of unpredictable questions. By analyzing internal data and convert into decision making, it helps making better business decisions. Based on the case study, Zara needs to respond quickly to shift in customers taste.
Therefore there are always question like what would be the sales if company comes out with different design like this, will it be popular and acceptable by the market, how will the outcome be and etc. Zara uses DSS to answer these “what-if” questions.
Subsequently, to survive in long-term trend Zara seniors manager needs Executive Information Systems (ESS) to make strategic decisions. An Executive Support System (ESS) is software that allows users to transform enterprise data into quickly accessible and executive-level reports, such as those used by billing, accounting and staffing departments. [Janssen, C. (n.d)]. Zara’s executive senior use ESS to concerned question about what product should be making in five years as they choose to move into other