Htc Case Analysis

986 words 4 pages
HTC HTC, originally founded by HT Cho and Cher Wang, was initially commissioned by Compaq to be an ODM, original design manufacturer. Their job was to engineer and design products for Compaq, all of which would be sold with under Compaq’s brand. Their innovativeness attracted business professionals and soon they collaborated and succeeded in creating the world’s first pocket-sized PC with Microsoft. Their success at fulfilling their vision of creating smaller lightweight devices then lead HTC to creating PDAs, once again a bit hit. All of these successes lead HTC to thinking about the future of mobile phones and what their part in it would be. Once the idea struck, it stuck. HTC’s new goal was to make smart phones and wireless …show more content…

HTC’s ability to see Androids potential is really what separated it from other phones at the beginning of the race, allowing it to have a lead against competitors in the same field. Strength: HTC’s strength lied in the fact that they were able to were able to envision a evolutionary future and was able to fulfill its demand. Through perseverance and innovation, HTC was able to deliver a smart phone, competing at an equal level as Apple’s iPhone. Another strength is that HTC was able to make the right connections. By first pairing up with Microsoft, they were able to build a phone based off of the Windows platform, attracting many business professionals who saw the convenience in syncing their Windows phone to their Windows operated computer. When HTC found that the Windows platform was not user-friendly, they approached Google and started using the Android platform that would be more approachable and user-friendly. Weakness: HTC’s main weakness is its lack of brand awareness. Due to its little market share in the U.S., it was hard to compete with other big brand named mobile suppliers, such as Samsung, Nokia and Motorola. By spreading itself thin globally, its concentration gave it a disadvantage. So instead of focusing on the U.S., HTC entered the European market instead due to its “unlocked” market.


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