Strategic Management : Samsung Case

1881 words 8 pages
Samsung 03-12-12
Case Study – Strategic Management

Contents 1. What are Samsung's Business Model and CVP (customer value proposition)? (30 marks) 3 Samsung Business Model – Canvas 3 Key Partners of Samsung 3 Key activities of Samsung 3 Key Resources 3 Cost structure 3 Revenue screams 4 Value Proposition 4 Customer relationships 5 Channels 5 Customer segments 5 Business Model Assessment: 5 Customer value proposition – Samsung 6 2. What are Samsung's Dynamic Capabilities (30 marks) 8 3. How Samsung re design a Smartphone, creating a Blue Ocean and making smart phones available to the masses at breakthrough price points (40 marks) 9 The Four Steps of Visualizing Strategy 9 Visual awaking 9 Visual exploration 10 Visual
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In this crucial step a tool that can be useful to evaluate progress over time is the “SWOT analysis” accompanied by the “Mission Statement Evaluation Matrix”.

* Samsung SWOT analysis

StrengthWide range of products.Diversified and differentiated product line to meet changing customer needs.Practice the good leadership theory.High market share.Attractive design.Innovation. | Weaknesses Avarege prices of products seem to be a low quality products.Not proactive in introducing new products.Not user friendly.Internal conflicts (differences between culture and language).Heavily investing into development of newer markets and not focusing on anyone of core competencies. | OpportunitiesProduct variation.User friendly.Could launch sub brands.More stores.Launch creative products (“New technology”, “Innovative product”, and “Creative solutions”).Additional services.New markets | ThreatsLow cost competitors in ChinaLegal war with Apple. |

* “Mission Statement Evaluation Matrix”.

Samsung | Components | Customers | Additional services | Markets | Technology | Yes | No | Yes | Yes | Philosophy | Self-concept | Stores | Internal balance | Yes | No | No | No | Concern for public image | Concern for emplyees | | | Yes | Yes | | |

In contrast to the vision statement, which presents an image of what we aspire to be or become, the mission statement tells how we are going to do business in order to fulfill the vision. According

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