Rim Research Paper

5490 words 22 pages
Research In Motion | Group Research Presentation | GBA608/9 – Managerial Accounting for Decision Making – Fall 2011 - Dr. Salimi |

Nahin Choudhury, Roxanne Gutierrez, Jimmy Ho, John Miller, Laura Ornelas
11/27/2011
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EXECUTIVE SUMMARY

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Table of Contents
INTRODUCTION 4
HISTORY 5
PRODUCTS AND SERVICES 7
FINANCIAL PERFORMANCE 9
INDUSTRY ANALYSIS9
HANDHELDS9
GROWTH STRATEGY9
RECENT DEVELOPMENTS IN THE MOBILE PHONE INDUSTRY9 TABLETS9
COST ANALYSIS 9
COST ACCOUNTING METHODS 9
GENERAL 10
ELECTRONICS HARDWARE 10
SOFTWARE 11
SERVICE 13
OTHER 13
USE OF ACTIVITY-BASED COSTING AND ACTIVITY-BASED MANAGEMENT 15
ABC AND ABM OVERVIEW 9
ADVANTAGES OF ABC COSTING FOR RIM 10
MAJOR COMPONENTS OF OPERATIONS 23
…show more content…
This was the first BlackBerry to incorporate cell phone service into its device. That year the BlackBerry won four separate awards including: Product of the Year and Best Handheld for the BlackBerry 957 and Gadget of the Year and Best Wireless Product for the BlackBerry 5810. PC Magazine gave the BlackBerry 957 its Editor's Choice Award for 2002 (“Research In Motion,” 2003). As tablets become the new wave of technology, RIM introduced its own to the market dubbed: The Playbook.
PRODUCTS & SERVICES
The award-winning BlackBerry product line includes: Smartphones, software offerings, and the latest BlackBerry Playbook, the world’s first professional-grade tablet (“Products – Leading,” 2011). As history shown, RIM products, particularly the flagship, BlackBerry, have dominated the business world. What has made BlackBerry so popular was the incorporation of e-mail to the phone with security that is unmatched in the industry. According to RIM, The BlackBerry platform is a highly secure mobile platform designed to keep your corporate data safe on BlackBerry Smartphones. Business software like the BlackBerry® Enterprise Server and BlackBerry® Enterprise Server Express empower administrators with the tools and flexibility to mitigate security risks and balance the personal and professional use of mobile devices. In addition, IT policies and settings can be applied wirelessly to one or more BlackBerry Smartphones in real time (“BlackBerry

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