Google & Motorola - a Horizontal Merger Case

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Google, Inc. & Motorola Mobility Holdings, Inc. A Non-­‐Horizontal Merger & Acquisition Case

Maastricht University School of Business and Economics Maastricht, 04 April 2012 Name: Gregor Hohls ID: i6001867 Study: International Business Economics Course: International Competition Policy Course Code: EBC2093 Group Number: 02 Tutor Name: G. Valletta Writing Assignment: Final Case Study

Table of Contents

1. Introduction
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Secondly, it will show an analysis of the economic background of the case to trace the steps of the two antitrust commissions and then, thirdly it will conclude with a competition analysis and a search for efficiency gains that justify the commissions’ decisions, followed by a short outlook.

2. The Case As an introductory part to this paper, I will give some general information about the firms, their operations prior to the merger and a projection of their combined future. I will also present the notifying party’s (i.e. Google’s) reasons for why they would like to acquire Motorola. Following this are the EU and U.S. decisions and a short abstract on the differences in their approaches.


2.1 Google, Inc. Google is mainly known as a provider of its internet search platform and online advertising services. Founded by Larry Page and Sergey Brin in 1998, it became a publically traded company in