Google & Motorola - a Horizontal Merger Case
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Google, Inc. & Motorola Mobility Holdings, Inc. A Non-‐Horizontal Merger & Acquisition Case
Maastricht University School of Business and Economics Maastricht, 04 April 2012 Name: Gregor Hohls ID: i6001867 Study: International Business Economics Course: International Competition Policy Course Code: EBC2093 Group Number: 02 Tutor Name: G. Valletta Writing Assignment: Final Case Study
Table of Contents
1. Introduction …show more content…
Secondly, it will show an analysis of the economic background of the case to trace the steps of the two antitrust commissions and then, thirdly it will conclude with a competition analysis and a search for efficiency gains that justify the commissions’ decisions, followed by a short outlook.
2. The Case As an introductory part to this paper, I will give some general information about the firms, their operations prior to the merger and a projection of their combined future. I will also present the notifying party’s (i.e. Google’s) reasons for why they would like to acquire Motorola. Following this are the EU and U.S. decisions and a short abstract on the differences in their approaches.
2.1 Google, Inc. Google is mainly known as a provider of its internet search platform and online advertising services. Founded by Larry Page and Sergey Brin in 1998, it became a publically traded company in