Tech. Entrepreneur

8419 words 34 pages
Pre-reading Reading: “3M Post-It Notes: A Managed or Accidental Innovation?”
As you read this case story, think about the following two questions: 1. What were the critical factors that enabled 3M Post-it Notes to be successfully commercialized and what can we generalize about managing the innovation process from this case history? 2. What were the critical roles performed by some of the key individuals, including Silver, Oliveira, Nicholson, Fry, and Ramey?


33 3M's Post-it Notes: A Managed or Accidental Innovation?

In late 1978, the bleak reports from the four-city market tests came back to the 3M Corporation. The analyses were showing that this "Post-it Note Pads" idea was a real
…show more content…
It was the moment for which all scientists become scientists-the emergence of a unique, unexpected, previously unobserved and reliable scientific phenomenon. Each time Silver put those things together, they fell into the same pattern-every time. "It's one of those things you look at and you say, this has got to be useful! You're not forcing materials into a situation to make them work. It wanted to do this. It wanted to make Postit adhesive," Silver said. Technically the material was what the research program called for, a new polymer with adhesive properties. But in examining it, Silver noticed among its other curious properties that this material was not "aggressively" adhesive. It would create what scientists call "tack" between two surfaces, but it would not bond tightly to them. Also, and this was a problem not solved for years, this

material was more "cohesive" than it was "adhesive." It clung to its own molecules better than it clung to any other molecules. So if you sprayed it on a surface (it was sprayable, another property that attracted Silver) and then slapped a piece of paper on the sprayed surface, you could remove all or none of the adhesive when you lifted the paper. It might "prefer" one surface to another, but not stick well to either. Someone would have to invent a new coating for paper if 3M were to use this as an adhesive for pieces of paper. But paper? Not very likely, thought


  • Internship Experience Customer Tech Support
    4599 words | 19 pages
  • Compare and Contrast Columbine and Virginia Tech
    1361 words | 6 pages
  • Skills and Competencies of a 21st Century Entrepreneur
    2582 words | 11 pages
  • "Hi Tech Corp" Case Study
    9389 words | 38 pages
  • Yorktown Tech Case Study
    918 words | 4 pages
  • Traits of a Successful Leader & Entrepreneur: a Comparison of Western & Asian Styles
    2166 words | 9 pages
  • tech summary
    1474 words | 6 pages
  • Becoming an Entrepreneur
    3471 words | 14 pages
  • Lascelles Chin ….the Journey of a Jamaican Entrepreneur
    2706 words | 11 pages
  • Entrepreneurs Case Study
    1126 words | 5 pages