Formal Marketing Control
There are different actions needed before the execution of the marketing plan. Financially, more funds are needed for advertising MIXY to increase awareness, new product development, and better colors for the packaging. MIXY is not advertised and it needs to be in a larger product line to compete better. Also, as the packaging is made by the same supplier as CL, it should differ to be easily recognized. More expenditure is also needed for the R&D as the company is strong in this field. It has an opportunity to provide product with more mixed flavors in addition to what it has for the moment like avocado, peach… to be recognized by the local customers as a product with a strong added value that does not exist in the …show more content…
• Sponsoring any events that encourage healthy food and drinks whether on TV, radio in order to show the end-users target that we are providing a healthy drink that can be taken to improve human health.
To conclude, the future of COPAG JAOUDA is brilliant. The company can be the leader in the market as it has great opportunities that it should benefit from. The product MIXY that it produces can be successful. Our marketing plan started with the company and