Cultural Differences and Global Marketing
The progress of humanity and human beings can be attributed to one important factor and that is the strong capability of human beings to understand and adapt to cultural differences. Respecting cultural differences has brought the human beings close together and has tied them in a strong bond. The conquering of the cultural differences has also introduced us to a new terminology, global economy, which is a global system of production, distribution and consumption. The world has become a singular unit because the pace of economic development has accelerated due to an increase in marketing not only at a local level, but also at a global level. Global …show more content…
The product design for the countries, which cannot afford to pay the price, can be modified in such a manner that it reduces the overall rate of production and ultimately brings down the price of the product without affecting the quality. The price factor has tobe based on the cultural attitude of people. In some cultures, people are stingy; they do not spend extravagantly on unnecessary or luxurious products, whereas in some cultures people love to spend lavishly. This factor of cultural difference also has to be kept in mind while planning the price of the products. The advertisements should be designed in such a manner that they appeal to the eyes of the most stringent and stingy customer.
A well organized global marketing plan with well designed strategies to deal with the cultural differences will definitely help in the success of any product in the international market. In this context, the success of McDonald’s is a very apt example. McDonald’s menu changes according to the region where the Fast Food Company is marketing. The company plans its strategies and implements them after a careful study of the demands of the local customers of the particular region. It modifies the taste of the food products according to the demand of the local people and this has helped it to gain a hold in the international market.
Promotion, the third important factor of