Cultural Differences and Global Marketing
The progress of humanity and human beings can be attributed to one important factor and that is the strong capability of human beings to understand and adapt to cultural differences. Respecting cultural differences has brought the human beings close together and has tied them in a strong bond. The conquering of the cultural differences has also introduced us to a new terminology, global economy, which is a global system of production, distribution and consumption. The world has become a singular unit because the pace of economic development has accelerated due to an increase in marketing not only at a local level, but also at a global level. Global …show more content…
A well organized global marketing plan with well designed strategies to deal with the cultural differences will definitely help in the success of any product in the international market. In this context, the success of McDonald’s is a very apt example. McDonald’s menu changes according to the region where the Fast Food Company is marketing. The company plans its strategies and implements them after a careful study of the demands of the local customers of the particular region. It modifies the taste of the food products according to the demand of the local people and this has helped it to gain a hold in the international market.
Promotion, the third important factor of