Research Paper Marketing Plan
Master of Science in Nursing | Clinical Nurse Leader
Prepared By | Shannon Cliff, Nick D’Urso, Katie Hamann
Table of Contents Executive Summary 3 Situational Analysis 5 Analysis of Internal Environment 5 Analysis of Customer Environment 10 Analysis of External Environment 18 SWOT Analysis 28 Strengths 28 Weaknesses 31 Opportunities 33 Threats 37 Marketing Goals and Objectives 39 Goal 39 Objective #1 39 Objective #2 40 Objective #3 41 Marketing Strategy and Tactics 42 Marketing Controls 44 Formal Marketing Controls 44 Informal Marketing Controls 48 Appendix 50
Executive Summary With the aid of a federal grant, Xavier University’s …show more content…
As of right now, Xavier has different locations in rural Ohio to reach out to RN’s who cannot commute to and from Xavier’s main campus. Strengths that the program offers according to Debbie Davis are (1) students can continue their education, (2) improve patient care, and (3) reach their personal goal in becoming CNLs. By offering this program, students can continue their education and receive their MSN CNL. Debbie spoke with some students and, one 65 year old lady is trying to reach her personal goal of getting her Master’s Degree in nursing and others want to further their education.
The way this program is