Dunkin' Donuts

7045 words 29 pages
Table of Content Executive Summary 3 Background 4 Dunkin’ Donuts (Dunkin’ Brands) 4 Starbucks Coffee (Starbucks Corporations) 4 Leader VS Follower 5 Financial Analysis 6 Liquidity Ratio Analysis 6 Debt Analysis 11 Profitability Analysis 13 Stock Investment Analysis 16 Non-Financial Analysis 20 SWOT Analysis 20 PEST Factor Analysis 23 Product Life Cycle Analysis 24 Boston Consulting Group (BCG) Analysis 25 Conclusions and Observations 27 References 29

Executive Summary

People love to drink coffee. Coffee shops, independently owned or chains are every corner. Statistics show that people are taking more coffee every day. It is a very profitable business.
Nowadays when people think of coffee and its
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In the international market, it focuses on Asia such South Korea and China.
Starbucks Coffee (Starbucks Corporations)
Starbucks Coffee is the most famous and popular coffeehouse chain in the world. Starbucks are anywhere. It was founded in 1971 and based in Seattle, Washington, with 23,187 stores in 65 countries, including 12,973 in the United States, 1,897 in China, 1,550 in Canada, 1,088 in Japan and 927 in the United Kingdom.
Starbucks mainly sell coffee but now its brand has already reached to the food industries. It generates about 74% of its revenue through beverages, 26% from food and other sales. Different from Dunkin Donuts, Starbucks Coffee is almost 70% company owned and 30% franchise operated. 
According to Scarborough Research more than 20 million people had visited a Starbucks store within the last 30 days in 2012.
Leader VS Follower
According to Statistas, Starbucks dominates the market by generating 14.9 billion U.S. dollars in 2013. No other coffee house chain competitors can even come close. From the graph below, it showed that Starbucks generates 14.9 billion U.S. dollars in 2013; it is already 60% of revenue of these ten coffee houses. Dunkin Donuts has 0.71 billion U.S. dollars in total revenues. From the statistics Dounkin Brands has 0.71 billion U.S. dollars in total revenues in 2013, which is, in


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