Starbucks vs Dunkin Donuts-Case Study

1216 words 5 pages
Company profile

Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand.
Starbucks sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal
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Starbucks started in 1971 whereas Dunkin began its operations much earlier in the year 1948. Starbucks has stores in 49 countries in the world but Dunkin has only covered 31 locations so far.
Dunkin Donuts is owned by Dunkin Brands. It is in the hands of private equity whereas Starbucks is a NASDAQ listed firm. Typically, Starbucks has its origins in Seattle Washington whereas Dunkin donuts hails from Massachusetts in the Northeastern region of US.
Similarities and Differences
Starbucks is a good place to have coffee in the English settings of 1912. However, Dunkin donuts had a modern feel to it. Dunkin Donuts is an ideal place to have scrumptious breakfasts with ham, eggs, bacon and cheese. Starbucks also offers you a higher variety in coffee like roasted and instant coffee. With star bucks, you can take your coffee beans home to be brewed just as per your taste.
Dunkin offers its ice creams under the brand name Baskin Robbins whereas Starbucks has its own ice-cream flavors.
Starbucks started out as a coffee roaster, its preparations appeal more to the coffee purists. Dunkin is more of a snack bar that also serves some high quality coffee.
Brand Positioning
Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It is ensures that all brand


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