Apple Marketing Strategy
'When Apple's IPhone first went on sale in Europe six months ago, hopes were high that the device would be just as big a hit is it had been in the U.S. But analysts are now raising concerns that the iPhone may not translate as well overseas, with sales sluggish in Europe because of the device's high price and strong competition from Nokia and others'
Jennifer L.Schenker 'the iPhone in Europe: Lost in Translation',
The plummeting economy persuaded Apple to decrease the price of it's product as global recession was hitting it's peak by the time Apple launched it's product in the European market. The market although dense & vast still couldn't afford the price of the product so Apple had to work on the …show more content…
Apple maintains relations with third parties very strongly and relies on them a great deal before entering into any new territories, When Apple decides to enter the Chinese or the central Asian booming economies those strong ties with the third parties might be affected. The major reason for the failure that might drop its axe on Apple in the Chinese