Apple Marketing Strategy

2911 words 12 pages
Apple's iPhone

Economic
'When Apple's IPhone first went on sale in Europe six months ago, hopes were high that the device would be just as big a hit is it had been in the U.S. But analysts are now raising concerns that the iPhone may not translate as well overseas, with sales sluggish in Europe because of the device's high price and strong competition from Nokia and others'
Jennifer L.Schenker 'the iPhone in Europe: Lost in Translation',
The plummeting economy persuaded Apple to decrease the price of it's product as global recession was hitting it's peak by the time Apple launched it's product in the European market. The market although dense & vast still couldn't afford the price of the product so Apple had to work on the
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Apple will have to put up with the fact that copyright laws and stronger piracy are very much a part of the South Asian and American countries. Most of Apple's products replicate are probably already being sold in these countries at half the price of the original item, without Apple even having launched there. To tackle that problem Apple's products will need to have certain features which are visible clearly in hardware or software, which can't be replicated or some attributes to the products which are available only if bought direct from the Apple store. There should be some extra augmentation added to the products that Apple manufactures so as to stand out from the fake replica. Apple will have the right to proceed with legal action against the copyright violations but in those countries them small fraudsters are big business probably so acquiring them or overtaking if feasible to maintain dominance in the market could also be an option for Apple.

Political
Apple maintains relations with third parties very strongly and relies on them a great deal before entering into any new territories, When Apple decides to enter the Chinese or the central Asian booming economies those strong ties with the third parties might be affected. The major reason for the failure that might drop its axe on Apple in the Chinese

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