Corporate Responsibility

2019 words 9 pages
Corporate Responsibility and Marketing Strategies
Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
In addition to maximizing profits, one of the main objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because of its size and their innovative products and services (Sanchez-Barajas, 2012). Nevertheless, innovation is what drives the sector development and the basis for the economic development.
Furthermore, Apple has created about 514,000 jobs in
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Next, Apple should not tolerate any form of underage labor. I would recommend no longer working with suppliers that have underage workers. This may mean moving their operations inside the United States. However, when Apple discovered that their suppliers had underage workers working for them, they demanded them to correct this problem immediately as part of [their] Underage Labor Remediation Program (Supplier Responsibility, 2014). If it is discovered that a supplier has underage workers, the supplier must retort that worker to an educational institution and fund their education to whichever institution they family chose (Supplier Responsibility, 2014). Additionally, the child would continue receiving compensation of what they were receiving while working for the supplier (Supplier Responsibility, 2014). I would also suggest that Apple follow up with the family to make sure the suppliers are holding up their end of the bargain.
Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position
I believe Apple customers would be willing to pay more for Apple products. This is all due to a simple concept called brand loyalty. Business dictionary (2014) defines brand loyalty as: “the extent of faithfulness of consumers to a particular brand, expressed through their repeat purchases,


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