Management & Leadership

2078 words 9 pages
Apple’s Management and Leadership

Apple’s Management and Leadership Apples management and leadership have taken the small company in Silicon Valley and transformed it into a multinational conglomerate. From the time of its inception, Apple’s innovation has delivered the personal computer, the Graphical User Interface, the world’s most popular portable music devices and favorite cellular phone. The creation of these products only illustrates part of the success of Apple’s management; the other would be the successful integration into the lifestyle of cultures around the world. Apple has molded the face of personal computing at a global level with its strong and visionary leadership, ability to remain innovative, and its
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Knowing that they had overstepped their bounds, Microsoft quickly proposed a license agreement that would allow Microsoft to use similar structures such as tiled windows, a mouse pointer and drop down menus, Apple agreed (Bellis, 2010). In 1987 Microsoft released Windows 2.0, having the look and feel of a Mac. Apple took Microsoft to court for 170 infringements of copyrights, patents and trade secrets. The court ruled that the license agreement given to Microsoft granted the legal right to develop and market the Mac drop down menus, the floating windows and the mouse point and click environment. Furthermore they ruled in favor of Microsoft on all 170 infringements (Bellis, 2010). This judgment helped surrender Apples technological lead in the computer industry, cost the company potential revenues and forced layoffs. No doubt these events affected the corporate culture at Apple, to this day the company is very secretive of any development the organization works on and takes its secrecy so seriously that employees are timid to give out any information on the company at all. Some authors voice their frustration claiming that employees back out of interviews, refuse to give any detailed information and even refuse to give their name for fear that the company will discover them and take action (Morrison, 2010). Despite this supposed fear,


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