Entrepreneure

5307 words 22 pages
Table of Contents

1. Introduction - ImageCafe 2
2. Clarence Wooten’s Strengths and Weaknesses 2
3. Product versus Service-Oriented Focus 2
4. Feasibility Analysis 2
5. Capital Funding 3
6. Conclusion 3
7. Introduction – Roxanne Quimby 4
8. Idea versus Opportunity 4
9. Burt’s Bees Success Story 4
10. Relocation to North Carolina: The best solution? 5
11. Conclusion 5
12. Introduction – Globant 6
13. Globant Challenge 6
14. Strengths & Weaknesses 6
15. Industry Analysis 6
16. Competitors Analysis 7
17. Target Market 7
18. Globant Industry Segments 7
19. Conclusion 7
20. Introduction – Indulgence Spa Products 8
21. Family Business versus Family Enterprising 8
22. Indulgence Issues 8
23. Parent Company Concerns 8
24. Growth Strategies 9
25.
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Wooten did not want to deal with people who did not understand or care about their long-term business vision just like the way he approached WSGR, the law firm for their legal services and when he rejected Walker as an angel investor after his request for relocation of the new company and payments paid based on milestones.

With WSGR, Wooten developed a strategy for engaging potential investors as they setup several meetings for him using their professional recommendations with venture capital firms in Silicon Valley. WSGR stand to earn $40,000 in legal fees should he manage to receive sufficient funding while enabling Wooten to secure the funding needed should things go well, fulfilling mutual interests. Wooten went one step further; making presentation and providing investor a completed business plan as evidenced by his approach towards Bill Daniels (Barringer & Ireland, 2010: 348).

Wooten went for equity financing, wanting $300,000 in capital, based on a $3,000,000 valuation, giving up 10% of the company equity without being caught short on cash yet paying for

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