Swot Analysis Final Project

955 words 4 pages

Business description
Started in 1977 and Headquartered in Cupertino, California, Apple (AAPL) Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.1 The company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operation systems, iCloud, and a variety of accessory, service and support offerings. The company also sells and delivers digital content and applications
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It currently holds almost 20% of the global PC/tablet pie but the number will be increasing in the years ahead as the company gains ground in China and the rest of the Asia/Pacific region. The Company’s recent distribution agreement with China Mobile will provide opportunities for growth inside a network of roughly 760 million subscribers.2
Purchase of Digital Content and Third-Party Applications: The 2013 purchase of Beats Electronics and its most recent 2015 purchase of LinX Computational Imaging should create systematic improvements for Apple in the coming years.4 The acquisition of Beats makes strategic sense. The up-and-coming music properties will likely complement Apple’s free iTunes radio service. The high end headphone line and streaming music service founded by respected music industry veterans Jimmy Lovine and Dr. Dre has a highly creative management team. This should help Apple maintain its status as the sectors leading innovator. LinX an Israeli camera company makes multi-lens cameras for laptops, tablets, and smart phones that can take pictures almost as high-quality as those taken by pricier single-lens reflex (SLR) cameras. Additionally, LinX’s cameras are about half the thickness of the cameras usually found in smart phones and tablets.
Competition: The main threat to every tech outfit. Considering the relentless product cycles, the rapid move toward


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