Case Study: Spanning the Globe

Problem Identification:
Tex-Mark, a company that was started in the late 1970’s, is a manufacturer of printer and optical scanner in the United States and across the globe. Tex Mark has expanded their operations to be split between their HQ office in San Antonio, TX and moved product development, sales and distribution to other parts of the globe. It has operations in countries such as Australia, Brazil France, India Israel and Hong Kong. The company takes employees: expatriates, and places them within those countries to run their engineering operations abroad. Tex Mark has developed a training program for these expatriates before their decent into international territory to ensure that they are …show more content…

Along with extensive research in the cultural realms of the international country the team is set to visit, each expatriate should be paired up with a mentor from the native country. A mentor, almost like an exchange student, should be someone that can teach the expatriate cultural norms and ethical standards for them in and outside of the workplace. A strategy ensures the proper entry and exit of a project for Tex Mark within the foreign countries they operate in.
Solution:
Although the strategy approach is a bit riskier, the company’s move in China meshing culture and language and new roles of employees being integrated. By using the strategy approach I think that an internship program or something of that sort would be good, in order for the gaining the needed support of the local community and define goals for each individual within the company. This along with a mentor program will also give them a first hand look inside if what it is really like to be a part of that society and make it easier to conduct business.
As far as budgetary concerns with the company, Eric should present the tactical and strategic options to the team members as well as the expatriates and argue for the more strategic option. By following the more strategic option the employer will know what his or her defined task and expected responsibilities are, the amount of funding