Sony Corporation in the New Decade
Sony has successfully created an incredible brand name. It is all about high-technology, innovative products and state of the art gadgets. Sony was founded after post-war of Japan 1946 by two innovative thinkers Masaru Ibuka and Akio Morita, who wanted to step in the business of electronics. They setup a small facility in the bombed area in …show more content…
Figure 2: Four Risks of Internationalization FOUR RISKS OF INTERNATIONALIZATION
Companies need to have an extensive research before entering in a country. These risks can be in different forms depending upon the country governmental regulations, policies, tariffs, and patent protection. Sony had also faced some risks when they had faced problems regarding the weak patent for their electronic products.
Currency Risk: Currency plays a vital role when companies internationalize. If financial position of country is not good, it would be risky to invest. There are risks of adverse exchange rate fluctuation, inflation. In the case of Sony, the strength of Yen from 1985 onwards made exporting increasingly difficult for them. The internationalization of Sony’s production in