7s Model Samsung

5315 words 22 pages
Case Study 2.: Trade and Innovation in the Korean Information and Communication Technology Sector<sup>1 </sup>.
Onodera, Osamu
Kim, Hanna Earl
OECD Journal: General Papers; 2008, Vol. 8 Issue 4, p109-155, 47p, 34 Charts, 20 Graphs

This includes the strategy of the organisation, the innovation strategy, the culture in the organisation towards risk-taking and change, the motivation of employees, cross functional learning, knowledge management and the use of internal and external networks.

“Employees’ willingness to take risks very much depends on the existence of a ”noblame” culture. A strong culture fosters innovation only if it is built on norms such as accepting failure…” (Goffin & Mitchell, 2005, s. 265).
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focuses on Samsung's strategies in international R&D, manufacturing, sourcing, supply chain management, sales and distribution. (Other key determinants of Samsung's success include its strong branding and marketing strategy, its investment strategy of investing in large capacity when other companies are cautious, and effective human resource management. The Samsung Group is today the largest chaebol in Korea, which has businesses spanning from electronics and electro-mechanics, shipbuilding and engineering, petrochemicals and fine chemicals, life insurance and securities to trading and constructions. Samsung Electronics is its largest company with 2006 consolidated sales of
CASE STUDY 2 - 1 4 1
USD 92 billion and net income of USD 8.5 billion. It employs 128 000 people in more than 120 offices in 57 countries, and is organized into five major businesses: semiconductors (memory chips, system LSI devices and hard disc drives), LCDs (TFTLCD products in various applications). Telecommunication networks (mobile phones, telecommunication systems), digital appliances (washing machines, refrigerators, air conditioners and stoves) and digital media (TVs, audio/video products, PCs and computer peripherals) (Samsung. 2006). It is among the global leaders in semiconductor such as
DRAM. SRAM chips, and flash memory. CDMA mobile handsets, and digital media


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