Restaurant Business Plan
Manly’s restaurant sector seems to lack a restaurant that will provide consumers with an authentic Brazilian dining experience. Currently, most restaurants in the area meet the expected industry standards but lacks in the supply of high quality food, beverage and service originated from South America. La Barata will target that gap and launch a Brazilian cultural experience in the Manly area specialising in dining, cooking classes and entertainment.
La Barata is an innovative restaurant with the ground-breaking concept of combining dining and entertainment at the same time and place. The restaurant will be located at the wharf in Manly, thirty minutes from Sydney CBD. …show more content…
• Section one critically assesses the macro and external environment to investigate if there is viability in the market for a Brazilian restaurant.
• Section two evaluates the business environment, focusing on future trends to examine what is required to plan ahead for.
• Section three describes the business concept, which has carefully been determined upon the research conducted in the previous sections.
• Section four elaborates on potential marketing strategies to successfully launch the new business.
Each section is concluded with a summary of implications from and conclusions to the analytical findings. In the final