Business Plan for Opentable - an Online Restaurant Reservation System

7014 words 29 pages
BUSINESS PLAN FOR OPENTABLE
AN ONLINE RESTAURANT RESERVATION SYSTEM

PRESENTED TO: MICHAEL LANE

PREPARED BY: MUHAMMAD BILAL

STUDENT ID: 10268/0050092717

EMAIL: mbillall@yahoo.com

Date: 05th June 2010

Word count: 5009 excluding Executive Summary, References & Annotated Bibliography.

EXECUTIVE SUMMARY

Since 1999 OpenTable has been transforming the way restaurants manage their operations and diners make restaurant reservations, before OpenTable started all the restaurants were managing their operations and reservations via pen and paper book. This was not only cumbersome and inefficient, but it also prevented restaurants from making their table and inventory available online, the only way for diners to make a
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BUSINESS PLAN 16
3.1 OPPORTUNITIES AND OBJECTIVES 16
3.2 CRITICAL SUCCESS FACTOR 16
3.2.1 SPEED 16
3.2.2 Integrating the web into the core of what the company does 16
3.2.3 Making user friendly interfaces for ease of customers and consumers 17
3.2.4 Focusing on how to add value for its customers 17
3.2.5 Improving customers experience each time they use the service 17
3.3 Costs and Benefits (ROI) 18
3.4 Risks 20
4. IMPLEMENTAION PLAN 21
4.1 Project Planning and Change Management 21
4.2 Resource Allocation 22
5. ASSESSING THE E-COMMERCE INITIATIVE 23
5.1 Balanced Scorecard 23
5.2 Web Analytics 24
6. RECOMMENDATIONS 25
6.1 OPENTABLE WEB SITE REDEVELOPMENT 25
6.2 OUTSOURCING OF ICT INFRASTRUCTURE 26
6.3 IT STAFFING REQUIREMENTS 26
6.4 HARDWARE, SOFTWARE, SECURITY, ADVERTISING REQUIREMENTS 26
6.5 SUPPORT SERVICES FOR OPENTABLE RESERVATION 26
6.6 INTERNATIONAL LEGAL AND ETHICAL 27
7. REFERENCES 28
9. ANNOTATED BIBLOGRAPHY 29

INTRODUCTION

It is OpenTable believe that eventually every restaurant taking reservation will migrate from pen and paper book to an ERB host stand; much likely they are all migrated from a cash register to EFTPOS (Electronic fund transfer point of sale system) and OpenTable believe they are uniquely positioned to capture this migration due to their powerful network of restaurants and diners.

For restaurants OpenTable provide hardware, software and support that allows them to

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