Report on the Uk Chocolate Industry

3606 words 15 pages
Report of the UK chocolate industry

CONTENTS
Introduction.......................................................................................3
Findings.............................................................................................4
• Social Factors............................................................................................5
• Technological Factors................................................................................7
• Political/Legal Factors................................................................................9
• Economical Factors...................................................................................11
…show more content…
Combining this with an increasing interest in health foods, the chocolate industries are urged to supply healthier alternatives. People are better informed and are more particular about what they eat so demand is increasing but at a slower rate.

Scientists attribute health benefits to eating dark chocolate as well as it been lower in fat and sugar meaning there has been a growth in demand in this product by 96% from 2005. The demand for dark chocolate is set to grow in smaller portions that deliver health benefits with fewer calories will become increasingly popular. Dark chocolate is said to be high in flavonoid antioxidants and scientific evidence that states it can aid with heart health and lower blood pressure is causing consumer demand to grow. (www.mintel.co.uk) 2008

There was a higher demand for chocolate after research linked the consumption of chocolate to the ‘happy’ feeling felt whilst kissing. In April 2007, a report published by Dr David Lewis, formerly of the University of Sussex concluded that ‘’chocolate beats kissing hands down when it comes to providing a long-lasting body and brain buzz’’ (www.news.bbc.co.uk) 2007

Demand for chocolate can also be affected by social/religious festivities. Sales of chocolate products increase at Christmas, Valentine’s day and Easter, consequently manufacturers have to segment the products to keep up with the demand during these times and will therefore supply seasonal variety such as

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