Costa Coffee Marketing Plan

4159 words 17 pages
Costa Coffee Marketing Plan

1. Company Name

COSTA Coffee

Part of Whitbread Plc is the UK’s leading Hospitality Company with franchises all over the world. The business encompasses hotels, restaurants (inclusive of household names like Taybarns, Premier Inn and COSTA Coffee), Health & Fitness clubs along with other businesses.

2. Company Mission Statement

Mission:

“To serve the best coffee in the true Italian style”

Vision:

Our vision is to be the best hospitality company that there is – a family of related hotel, restaurant and leisure club brands recognised by our people, guests and investors as leaders in each market in which we operate.

3. Your Brand Name:

Their brand name is their signature
…show more content…
|Upper Middle Class |
| |Privileged Class |
|Age Groups: |Teenagers: 16-19 years |
| |Young Adults: 18-25 years |
| |Adults: 25-50 years |
| |Mature: 50 and above |
|Professional Classification: |Students |
| |Young Professionals |
| |Mature Professionals |
| |Retired |
|Marital and Familial Status: |Single |
| |Single with

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