Costa Coffee Marketing Plan

4159 words 17 pages
Show More
Costa Coffee Marketing Plan

1. Company Name

COSTA Coffee

Part of Whitbread Plc is the UK’s leading Hospitality Company with franchises all over the world. The business encompasses hotels, restaurants (inclusive of household names like Taybarns, Premier Inn and COSTA Coffee), Health & Fitness clubs along with other businesses.

2. Company Mission Statement

Mission:

“To serve the best coffee in the true Italian style”

Vision:

Our vision is to be the best hospitality company that there is – a family of related hotel, restaurant and leisure club brands recognised by our people, guests and investors as leaders in each market in which we operate.

3. Your Brand Name:

Their brand name is their signature …show more content…

|Upper Middle Class |
| |Privileged Class |
|Age Groups: |Teenagers: 16-19 years |
| |Young Adults: 18-25 years |
| |Adults: 25-50 years |
| |Mature: 50 and above |
|Professional Classification: |Students |
| |Young Professionals |
| |Mature Professionals |
| |Retired |
|Marital and Familial Status: |Single |
| |Single with

Related

  • Costa Coffee vs Starbucks -Marketing
    2650 words | 11 pages

    How Costa Coffee would benefit and create additional value for their coffee store clients by using elements of Starbucks marketing strategy? Contents Introduction 3 Coffee Market in the UK 3 Market Leading Coffee Shops in the UK 4 Costa Coffee 4 Identifying competition 6 Starbucks 6 Conclusions 8 Recommendations 9 References 11 Appendix 1….

    Show More
  • Cafe Nero Environment, Swot Analysis, Smart Objectives
    2788 words | 12 pages

    7 Marketing strategies 7 7Ps 8 Monitor and evaluating plan 10 Conclusion 10 FACTS | Gerry Ford set Caffe Nero up in 1997. His ambition was to bring a continental-style café to Great Britain with authentic Italian coffee, extremely good customer….

    Show More
  • Trung Nguyen Internation Business
    20195 words | 81 pages

    Group: 2 Team: Baby Bamboo International Business Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | BUSM3311 | Subject Name: | INTERNATIONAL MANAGEMENT | Location where you study: | RMIT Vietnam – City Campus | Title of Assignment: | INTERNATIONAL BUSINESS PLAN | File(s) Submitted | BUSM3311_G2_Team: Baby Bamboo_International_Business_Plan.docx | Student….

    Show More
  • Internal and External Factors Affecting Starbucks
    5278 words | 22 pages

    evaluates major internal and external factors affecting Starbucks using various analytical techniques. Based on the Starbucks brand in UK, it identifies suitable marketing strategies for Starbucks to expand its business in the UK market within the next two years. In line with the chosen marketing strategies, recommendations for the marketing mix are discussed. Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world, with over 16,000 stores in 50 countries (Starbucks Annual….

    Show More
  • Just Us! Cafe's Marketing Environment Analysis Report
    5590 words | 23 pages

    Marketing Planning at Just Us! Cafés case study TABLE OF CONTENTS EXECUTIVE SUMMARY 3 1. Introduction 4 2. Internal and External Audit of Marketing Environment of Just Us! and Ethical Issues 6 2.1 Strengths 6 2.2 Weakness 7 2.3 Opportunities 7 2.4 Threats 8 3. Issues in Challenging within Just Us! Product Life Cycle 11 3.1 Product Life Cycle (PLC) 11 3.1 .1 Introductory Stage 12 3.1.2 Growth Stage 12 3.1.3 Maturity Stage 13 3.1.4 Decline Stage 13 4. Customer retentions/….

    Show More
  • Starbucks
    9536 words | 39 pages

    nearly 40 countries and foodservice accounts in Canada and the United Kingdom. Stores offer a choice of regular and decaffeinated coffee beverages, a selection of Italian-style espresso beverages, cold blended beverages, iced shaken refreshment beverages, a selection of premium teas, distinctively packaged roasted whole bean coffees, and it’s recently launched soluble coffee Starbucks VIA ™ Ready Brew (“VIA”). Starbucks stores also offer a variety of fresh food items, including healthier choice selections….

    Show More
  • Marketing Management
    6107 words | 25 pages

    Marketing Management I Tata Eight O’Clock Coffee Submitted by: Group 4 Section A 1 Table of Contents Marketing Goals and Objectives 3 Company Profile 3 Profile of Tata Group 4 Situation Analysis 4 PESTEL Analysis 4 Competitive Environment 6 Porters Five Forces Model 7 Consumer Behaviour Analysis 8 Marketing Strategy 9 Segmentation 9 Targeting 11 Positioning 14 Branding Strategy & Decisions 15 Bulls Eye Model….

    Show More
  • Starbucks Sustainability Report
    4173 words | 17 pages

    Sustainable Reporting E cological Footprints of Starbucks Coffee Company T able of Contents 1. 2. Introduction Company Analysis 2.1 Foundation and Development 2.2 Internationalization 2.3 Products and Services 2.4 Recognition and Awards 3. Ethical Sourcing 3.1 C.A.F.E. Practices 3.2 Coffee Purchasing 3.3 Farmer Support 3.4 Forest Carbon Programs 4. Green Store Design 4.1 Energy Conservation 4.2 Renewable Energy 4.3 Water Conservation 4.4 LEED® certification and Green Building 5. Recycling 5….

    Show More
  • Whole Foods Market
    16830 words | 68 pages

    1.4 The Internal Environment 4 1.5 Generic Strategy 4 1.6 Long-Term Objectives 5 1.7 Grand Strategies 6 1.8 Short-Term Objectives 6 1.9 Functional Tactics 7 1.10 Strategy Execution Policies 8 1.11 Executive Bonus Compensation Plans 8 1.12 Organizational Structure, Culture, and Leadership 9 1.13 Strategic Control 10 1.14 Innovation 10 Section 2: Identification of Key Strategic Issues….

    Show More
  • 65 Successful Harvard Business School Application Essays 2nd Edition 1
    47262 words | 190 pages

    BUSINESS SCHOOL HARVARD SUCCESSFUL 65 APPLICATION SECOND EDITION E S S AY S APPLICATION BUSINESS SCHOOL HARVARD SUCCESSFUL 65 ECSNS A IYI O N S SE O D ED T With Analysis by the Staff of The Harbus, the Harvard Business School Newspaper ST. MARTIN’S GRIFFIN NEW YORK 65 SUCCESSFUL HARVARD BUSINESS SCHOOL APPLICATION ESSAYS, SECOND EDITION. Copyright © 2009 byThe Harbus News Corporation. All rights reserved. Printed in the United States of America….

    Show More

Popular Essays