Report of Consumer Satisfaction of Mcdonald's

2170 words 9 pages
Contents Page
Section No.

1. Introduction
2. Procedures
3. Findings
a) Background of McDonald's
b) Mission of McDonald's
c) McDonald's menu items
d) Measures for consumer services by McDonald's
e) Delivery service
f) Competitions
g) Consumer's complaints
h) Questionnaire results
4. Conclusions
5. Recommendations
6. Appendixes: Questionnaire about the consumer satisfaction of services of McDonald's in Changsha

1. Introduction
As requested, this report is based on a market research on the consumer satisfaction of the services of McDonald's in China.
This report shows McDonald's background , history, an introduction of its services and reveals the benefits and the drawbacks of the services of McDonald's in China, in the increasing
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The R Gym is another example of McDonald's ongoing commitment to helping its customers understand the importance of living balanced, active lives. Kids will enjoy the fun and excitement of the various activities the R Gym offers while parents will appreciate the convenience and safety.
The "R gym" features the Toddler Zone, an active play environment with age appropriate games that develop physical coordination and social skills; the Active Zone, designed for children aged 4-to-8 that promotes physical fitness through fun play; the Sports Zone which features a series of sports-oriented activities to promote aerobic exercise for children aged 9- to -12; the Parent Zone which features seating and provides a monitoring area for their children; and the Dining Area which allows families to eat.
e) Delivery service
Food delivery is a growing trend in Changsha because peoples' homes are becoming more comfortable places to stay in for the evening as discretionary incomes rise. McDonald's provide delivery service.
f) Competitions
McDonald's, the world's biggest restaurant chain, hasn't been as aggressive as KFC in Changsha. In addition, Burger King, dicos, subway are its competitions.
In fact, China has many of her own traditional fast food dishes. Of these, steamed buns, dumplings, fried bread sticks, and noodles are the most common and


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