Strategic Analysis of Airasia

4533 words 19 pages
Show More
Strategic Analysis of AirAsia

20442396

MGMT8700: Strategic Management

1

Strategic Analysis of AirAsia

20442396

MGMT8700: Strategic Management

2

Strategic Analysis of AirAsia

20442396

Contents
Executive Summary 1. Introduction
1.1 Purpose 1.2 Scope 1.3 Method 1.4 Background

4 5
5 5 5 5

2. Findings
2.1 Stakeholder Analysis 2.2 Strategic Transformation 2.3 Core Foundation
2.3.1 Mission 2.3.2 Values

6
6 8 9
9 10

2.4 Strategic Intent
2.4.1 Vision 2.4.2 Strategic Objectives

11
11 11

2.5 External Analysis 2.6 Internal Analysis 2.7 Competitive Advantage Analysis

12 15 19

3. Conclusion Reference List Appendix
Air Asia Financial Report 2009

21 22 24
24

MGMT8700: Strategic Management

3

Strategic Analysis of AirAsia

20442396 …show more content…

For example, shareholders’ contributions include capital while expectations comprise of an appropriate return on their investments. The expectations of the various stakeholders are depicted in Figure 2 below.

Figure 2: Expectations of Stakeholders Internal Stakeholders
Shareholders Appropriate return on investments Profits Income Job Satisfaction Job Security Innovative & Supportive Environment Prestige & Growth Building the Brand Profits Safe & Comfortable Journey Reliable Service With No Delays or Cancellations Long-term Business Relationship On-Time Payment Taxes Job Creation Increased Tourism Fair Competition Corporate Responsibility Improvements in Quality of Life Improvements in National Quality of Life Improvements in National Infrastructure Dividends Stability Growth Good & Safe Working Conditions Career Development Career Development Authority Recognition Stability Value Creation Affordable Pricing on Regional Travel Affordable Pricing on Global Travel Good Customer Service Dependable Buyers Fair Price Corporate Governance Compliance with Rules & Regulations Improvements in Local Infrastructure Job Creation Improved Travel Opportunities

Employees Managers Board Members

External Stakeholders

Customers

Suppliers

Government

Local Communities

General Public

MGMT8700:

Related

  • Airasia
    4781 words | 20 pages

    Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze the competitor’s by conducting….

    Show More
  • Air Asia Strategic Management Recommendations
    5772 words | 24 pages

    ` STRATEGIC MANAGEMENT MGMT 3347 Table of Contents: 1.0 EXTERNAL ANALYSIS 1.1 Industry Identification 1.2 General Environmental Analysis 1.3 The Industry Environment 1.4 The Competitive Environment 1.5 Opportunities and Threats 2.0 INTERNAL ANALYSIS 2.1 The Firm’s Resources: Tangible and Intangible 2.2 Capabilities Identification 2.3 Core Competency Analysis 2.4 Value Chain Analysis 2.5 The Firm’s Weaknesses 2.6 SWOT Analysis 3.0 STRATEGIES….

    Show More
  • Air Asia Marketing Plan
    17836 words | 72 pages

    AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2 PORTER's 5 Forces Model Analysis 12….

    Show More
  • Swot Analysis for Airasia
    1269 words | 6 pages

    CONTENTS AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom, a government-linked company. Its airline had not been able to take off and was….

    Show More
  • Airasia Analysis
    4374 words | 18 pages

    1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess the impact….

    Show More
  • Strategic Management of Tenfold Organic Textile
    3711 words | 15 pages

    MGW3401 – STRATEGIC MANAGEMENT Tenfold™ Organic Textile Case Analysis Report Lecturer: Dr Chong Yit Sean, Esther Tutor: Dr Tan Seow Kian, Sharon Cheok Huei Chun (24826200) Teoh Tong Aik (26094193) Florian Navintach Zeorelli Samerawickreme (24729833) Clement Marsha (25342754) Habiba Almahrooqi (25384589) Table of Contents Executive Summary 1.0 Introduction 1.1 Purpose of the report 1.2 Company information 1.3 Assumption 1.4 Methodology 1.5 Purpose….

    Show More

Popular Essays