Pet grooming Is the important part of responsible pet care. Pet Grooming keeps the house Pet Hygienic and odor free, and controls dander and shedding. Pet Grooming can remove tangles and loose hair. With regular use of Grooming Products you can actually reduce the chances of your Pet staying dirty. Owning pets is a big responsibility. Cat and dog owners should take care to groom their pets properly and train them to be good members of society. Grooming is important not only for …show more content…
We think our marketing problem will be more a matter of making dog owners aware of the Doggie Pause, than it will be related to the competition.
3.3 Market Segmentation
Our target market consists of canine owners that have the financial capabilities to care for their dogs in an elaborate manner. Most will be from double income homes with high profile jobs that require an extensive amount of time away from the home. Our target market consists of men and women primarily between the ages of 35 and 65. They live in the upscale suburbs surrounding the metropolitan area. Our market segment customers will lead a lifestyle in which their canines play a large part, and these pets are often seen as "children" by their owners.
3.4 Competition and Buying Patterns
Our real competition is owners choosing to leave their dogs at home unattended. We recognize that only relatively wealthy people will be interested in spending an average of Php. 50,000.00 monthly to provide daycare for their dogs. Still, there should be sufficient market.
Strategy and Implementation Summary
Pawsitive Pet Grooming will focus on the geographical market of upper-class suburbs surrounding the metropolitan area. Our initial site will be in Makati City. Our target market consists mainly of men and women ages 35-65.
4.1 Competitive Edge
Pawsitive Pet Grooming is the first pet daycare facility of its kind. Never before has there been a place where