P&G Corparate

10309 words 42 pages
BCO 321 Strategic Management
School of Business

Vincent Chee, 110144
Ricky Liew, 100517
Walter Chin, 100936

Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (P&G) 16 A SWOT Matrix of P&G Company 21 Strengths 23 Weaknesses 23 Opportunities 24 Threats 24 The FOUR strategies 25 The SPACE Matrix 26 Calculation 27 The SPACE Matrix chart 28 The
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They have done well in endorsing some of the top sportsmen to become the brand’s ambassador. The Gillette brand has the likes of Roger Federer, a professional tennis play; Thierry Henry, a professional footballer; and Tiger Woods, former World number 1 sportsman, as their brand’s ambassador. The GBU #2 has also used the same technique by partnering with the Women National Basketball Association (WNBA). All the sportswomen in the league will be sponsored with the brand My Black is Beautiful (MBIB), Cover girl, and Tampax and secret. These strategies have seen the sale shot up.
Eyebrows have been raised of why a company is intended to sell off one of their main products, Pringles. Why would a company sell their main product to their rival? This move will weaken them and strengthen the competitor. For P&G Co. this is a lifetime opportunity to sell the Pringles and focus on luxury household goods. The Pringles is sold to Kellogg at the price of 2.7 billion in cash term, after the Diamond foods went off.

Vision Statement (Actual)
Be, and be recognized as, the best consumer products and services company in the world.
NOTE: The P&G Company does not have a vision statement to start with the year, 2011, which we think is an absolutely wrong way of approaching a new year of business.

Mission Statement (Actual)
“We will provide branded products and services of superior quality and value that improve the live of the world’s consumers, now and for generations to