Marketing and Market Research

936 words 4 pages
Faculty of Academic Studies School of Business and Professional
BTEC Level 3 in Business – 90 Credit Diploma (QCF) Unit 3 Introduction to Marketing Assignment 1


You work for a professional organisation for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’-classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. You need to complete the following tasks as part of your research project.

Task 1

1 Describe how marketing techniques such as branding and relationship marketing are used to market products in two organisations. You need to choose one product
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P2 – Try to find examples of where these laws have been contravened (broken to any degree). Useful websites are those belonging to Trading Standards and the Advertising Standards Authority.

P3 – Remember that market research covers a wide area and you can include everything the business does to collect information about its marketplace.

P4 – You need to demonstrate that you can apply the results of market research to marketing plans. The statistics are telling certain information that could result in objectives being formulated.

P5 - Make sure that you understand the main bases for segmentation. The better a business can describe its target market, the better chance there will be of success.
P6 - Make sure you understand what the elements are of the marketing mix, and how these can be altered to service the targeted market.
Merit Grade

M1 – For this task you need to find out the similarities and differences that exist between these techniques and discuss these in relation to the two products. Try to stay focused on answering the question and do not end up writing all you know about the techniques.

M2 - You need to understand that the various laws and codes of practice are there predominantly for the protection of the consumer. Try to imagine what it would be like if there were no laws to protect the consumer – this may make it easier for you to answer the task.

M3 - Look at the marketing mixes of


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