Segmentation: Marketing

1409 words 6 pages
What are the weaknesses of mass marketing, as opposed to segmented marketing? What advantages does a company gain from market segmentation, as opposed to treating the market as single entity?
Mass marketing is a market strategy in which firm or industry treat market with single offer or one strategy. In this marketing term wide range of customers and audience are concentrated. As there is no segmentation and focusing concern so large amount of customers are possibly exposed to the product.
For example as audience is focused on radio, television and newspapers in which large and broad audience are targeted by the companies and industries towards their product.
Mass marketing is the opposite of segmented marketing as it
…show more content…
Segmentation is much more valuable market strategy as compare to the market as a single unit because it’s much more hard and difficult to focus and know about the demands and needs of, customers and consumers if they are spread in a larger quantity.
Market as a whole is difficult to handle if the areas of it are specifically are not defined and segmented well enough to know about them. There are all sort of customers found in market, each of them are different in needs and wants, and their budgets and choices also differ, so to reach and fulfill their necessities market must be segmented and defined sufficiently.

Is it possible to segment a market too far? What are the potential disadvantages of segmenting a market? Choose a market to provide examples of these potential disadvantages?
Market segmentation is one of the best market strategies to apply and survive in market conditions. As in it product and services are enhanced and polished for the specific audience who demand, need and purchase them. In big wide world of billions of different types of people each and every company or industry first of all have to segment and target the specific group to at least introduce their product and check the result from audience as it goes in profit or loss.
But if the segmenting occurs again and again and went to deep in the specification and selection then it will be quit a difficult issue to


  • Market Segmentation
    5458 words | 22 pages
  • Green Toys Inc. marketing segmentation, strategy, and data collection method
    2905 words | 12 pages
  • Sunway Lagoon Marketing Strategies and Segmentation
    984 words | 4 pages
  • Segmentation and Target Market for Southwest Airlines
    2017 words | 9 pages
  • Segmentation, Targeting and Positioning of Toothpaste Industry
    1750 words | 7 pages
  • Segmentation and Target Market Paper.
    1879 words | 8 pages
  • Philippines Market Segmentation
    1415 words | 6 pages
  • Marketing Segmentation of Tata Nano in India and Its Targeting and Positioning Strategy.
    1036 words | 5 pages
    1069 words | 5 pages
  • Segmentation and Tesco
    1153 words | 5 pages